http://kristinrohrkasse.com/index-2 daily 0.75 2018-10-30 https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/5bd7ec3d53450a75d2c85507/1540877448597/IMG_0746_6.jpg Home wedding design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5ba6b481c83025fa5673ddaf/1537652090905/Square+Book+Mockup+-+By+PuneDesign.jpg Home - Paint the Town Red https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5ba6b59b652deafcd6f55fc9/1537652333902/Wine+mockup+2.jpg Home - Red Wolf Wine https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5ba6b612c83025fa5673f00b/1537653807699/4-+Approach+P3.jpg Home - The Kenwood Collection https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5ba6b7efc83025fa5674030b/1543382710324/IMG_6974.jpg Home - Curated Chaos https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5ba6bcd1e2c4832fe2a0b30b/1537654040284/ARTroomRender.jpg Home - Bush Recreation Center https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5ba6c0dbb208fc93f03da107/1543790972544/ipadcover.jpg Home - Wedding Flowers App https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5ba6c22b24a69414e2f6be12/1537663052463/IMG_0384.jpg Home - Repainting Wildlife https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5ba6e072419202c9a863b070/1543382790715/Holiday+Mockup.jpg Home - BestReviews Holiday 2017 https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5bc66a520d9297f4c4a9fda8/1543382690744/Wizard+Mockup.jpg Home - BestReviews Wizard https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5bdbe4624fa51a4c4620ae10/1541137560679/PBAKP71.jpg Home - BestReviews Redesign https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5bfdcd078a922d05c3bb8313/1543382761652/Newspaper14-2.jpg Home - LA Times and Chicago Tribune https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5ba6b48153450a4c37229756/5bfe28f5575d1f850527b69d/1543795771242/holidayreskin.jpg Home - BestReviews Ad Campaigns https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/5ba6b09f08522941fe910432/1475251424924/agenda-magazine-mockup-multiple-v3.jpg Home https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/5ba6b87be2c4832fe2a08ab6/1473888794110/16-v2.jpg Home https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/5bd7f7beeef1a125ea877f0c/1540880300970/ Home http://kristinrohrkasse.com/work daily 1.0 2021-06-01 https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60332316c0c23b2ccbd069a7/1613964073110/Wireframes3.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60332468579de85194bc7bc1/1613964405670/Device+Mashups2.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b67f6b6a8f317a716c07eb/1622572934560/BR+Flow.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60332494e6476567184a2fc0/1613964451567/Device+Mashups1.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/603324818a8e7b157b84bbeb/1613964429360/Device+Mashups2-1.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b67d83f1d6ef0e781999d1/1622572547378/Frame+1234.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b67e7f5911b459d7a59e00/1622572700110/Mobile+Solution+v2.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b67b589d1e1d4c49fbaebd/1622571876012/Mobile+Wires.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b5b097fd5f411b461f097d/1622519969081/Chart.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60331e14fb188f7d17ff01b4/1613962789916/Solution+Wizard.png Design - 03–Version 2 When a user lands on one of our relevant pages, the product questionnaire will appear, with the option to opt-out if they aren’t interested. The questionnaire has been designed to handle a variety of different question-scenarios, such as just choosing one answer vs. filling out check boxes to several answers. Several different design solutions were explored, with the plan of A/B testing the solutions against each other, as well as user-testing the different solutions. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b5b3fed7e69c46076ebcb0/1622520839066/B+Tests.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60331e5b37189d40a07c2408/1613962861957/Main+Wizard.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b5bbb1fd010268535f02d7/1622522832353/Old+Matrices.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602f161e627d5f643f5460b3/1613698608703/Solution+2.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b67e16ba836304cdf3d4c6/1622572577788/Frame+12345.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/601dbea97dad3d4777ba18d0/1612562101883/Process.png Design - 02–Process I began by creating user-flows and some wire-framing and exploration around how the user will enter the wizard, how they will answer questions, how they can exit, and how they can get the product recommendations that are right for them. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b67e2b00fe4f32aa183f75/1622572664190/Frame+123456.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/601dbd8d89839d417219d5cb/1612561844096/BR+Photo3.png Design - 01–Getting Started The Challenge BestReviews simplifies the consumer’s purchasing experience by narrowing down product categories into the top 5 product choices to allow users to quickly compare and contrast. However, not all of our product recommendation pages can apply to all consumers for all situations. For example, if we are recommending 5 TV’s but they don’t come in the size the user is looking for, that entire review page becomes irrelevant to the user. The Opportunity To create a more personalized product recommendation experience for the consumer. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60876c6646d44a4b58022539/1619487906996/Explanation2.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6036e052047daa4b73defbe8/1614209126422/BRphoto.png Design - 01–Getting Started The Problem When a user landed on a review page, they either clicked through to one of our vendors or abandoned the page. Very few users were scrolling down the page and immersing themselves in our content. The Opportunity To create a product page that can scale across thousands of categories while giving the user the confidence to purchase the right product by helping them understand the product and category in its entirety. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6091943e28c9703e0e55a701/1620153424674/Frame+1991.png Design - 02–Research and Findings We observed users through HotJar to see where they were interacting with our content and how long they stay. Majority of users were staying above the fold, only interested in the top 5 products in the matrix. They usually spent a few minutes then either abandon or click on a product to go to our partners such as Amazon or Walmart. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6092e2e82609d24889fcc5fb/1620239085866/Scalable.png Design - Scalable UI There is a lot of evergreen content mixed with very product-specific content. Since our product categories have scaled to thousands in the recent year, we need a way to quickly be able to swap out product-specific content when it becomes outdated, out of stock, or when new models are released. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/603c5fb95e1da817afdfacbc/1614569415576/Main+image+product.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60877102c3aeb93863fe6638/1619489038587/Product+page_main+image.png Design - 03–The Solution Below are the final designs for the UI kit and Product Pages. The UI kit now has https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/603c5e1dc029a67fb14a0ada/1614569002306/Solution+Product+page.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60371c7bfa48af46538a25d0/1614224560805/Product+page.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602f2ee797ce4c0bddda5924/1542830363118/old+design+mockup.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60876d7353300415b9133015/1619488127975/Product+page.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6092e2ce2609d24889fcc31d/1620239064251/Cleaner+Layout.png Design - Cleaner Layout There are a lot of different types of content on our product pages; the product matrix with CTA’s, product-specific content, evergreen content, and different modules with informative content. Creating a consistent visual hierarchy that makes it easy to scan will make it easier for patients to find the information they are looking for and engage with the content. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602f2ee797ce4c0bddda5918/1613704607175/Frame+1979.png Design - Create Trust Using photography and videography that shows our teams using and testing the products to create trust. Incorporating tips and tricks and other advice from experts in the field will give credibility. Adding a trust statement above the fold and into the product matrix will help users quickly understand how we test products. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6092e2fba302193c42fbad7f/1620239109760/Frame+1980.png Design - Engaging Content Breaking up the text-heavy content with videos, photography, expert tips, quotes, and tips and tricks will allow users to scan more easily and give them a chance to see our products in action. Incorporating more video into our product pages with content such as how-to’s and un-boxing experiences could keep users interested. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/608774573a4b583925f7bbd8/1619490579032/UI+Kit.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602f259474082d2e8f712462/1613704935431/Frame+1977.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602f2dc0c3eaa96597f34a37/1613704935427/Frame+1978.png Design - Ease-of-use Breaking up content into relevant sections so that it is easy for users to scan and find the content they are most interested in, and making it easier to find the product categories. Increasing the ease-of-use could help prevent abandonment and keep users coming back for more. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602f2da597cbab7fdd5beb60/1613704935420/Frame+1980.png Design - Engaging content Creating content based on the time of year, season, and what is happening in the world will be important for keeping users interested and entertained. Continuously updating our content with new topics and trends, and increasing our video content and social media presence. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6035bbcbbeb68e696f7fb11a/1614134230981/Can%27t+find+info.png Design - Poor layout and navigation Navigating the site and finding relevant reviews to their specific needs was a challenge. Users couldn’t find the reviews they needed very quickly. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/609193dde60f74349fdfb929/1620153326912/Frame+1988.png Design - 02–Research and Findings We needed to understand what users wanted out of the homepage and what would keep them coming back for more. We wanted to attract more top-of-the-funnel users who weren’t necessarily ready to make a purchase, but instead coming to BestReviews to browse. Most of our research indicated that users wanted more interesting and engaging content, blog-centric content, and most importantly, wanted to trust our content. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602f316d92f827295ee9a85b/1613705595439/Wireframes2.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6035bbb150c46f3df9c5a6c2/1614134200817/Confused.png Design - Untrustworthy Users were still confused with who BestReviews is and why they can trust us. There wasn’t enough information about the company and how they come up with the review content. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602f2d966452217c32664800/1614134076965/Frame+1979.png Design - Increase trust One of the main topics of concern for users is the topic of “trust”. Why should they trust our reviews? How are we proving our legitimacy? We will need to provide users with context throughout the homepage with why they can trust us and why our reviews are honest and unbiased. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/609de29d9ca2ae611c7d80ce/1620959911290/Hotjar.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6034738dba883b174ec910cd/1614050199437/Results.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/609de3ac83b92135ee25315f/1620960183005/Features.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6035bb75f9bd692e25441172/1614134146559/Boring.png Design - Uninteresting content Users weren’t spending much time on the homepage before navigating elsewhere or abandoning the site. There was nothing there that was keeping them engaged. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/609de373e9aa0c3fbd9f24d0/1620960127456/Research.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/609de6730b86e16048e66e26/1620960903703/Device+Mashups3.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6033194d6230de761ca9b25f/1613961563896/Device+Mashups.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60332599ccc1ba13869dec98/1613964718491/Sketches.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/609194d9ffce520f80f79706/1620153578806/Frame+1997.png Design - 01–Getting Started The Problem Users rarely came to the homepage until the acquisition with Tribune Publishing as brand awareness started increasing. The current homepage lacked engagement, trust and credibility, had poor navigation, and left consumers unclear about BestReviews as a whole. The Opportunity To attract top-of-the-funnel users who aren’t necessarily ready to make a purchase. We wanted to increase user-engagement and repeat visitors to view BestReviews.com as a destination site. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60331c5b3b981c77c8462e07/1613962372021/Solution3.png Design - 03–The Solution Below is the final design for the homepage. The solution consisted of clearly labeled sections, 2 sections for gaining “trust”, blog-centric content, most popular reviews, a social media section with product “how-to’s” and other interesting videos, and lastly, a bottom section with reviews broken down into categories. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6034741ef902f37f9d2d0955/1614050362968/Explanation.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60405816dd84061666f974de/1614829603683/Exploration2.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b59f270bec0158e023b1f0/1622515511804/Wireframes+Export.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6048328381a3900785923d03/1615344269781/Flow.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b6899b78e93641618da592/1622575524519/MVP+Goals.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/603877079a380619a257640b/1614829504908/GH+Explore.png Design - 02–Process Before the app launch, there were a number of improvements and functionality that needed to be explored for the MVP. These included designing the account creation flow, making sure the app passes the proper contrast ratios and typography for accessibility, improving the launch date hype on the product page, and improving size selection. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60ada279ff6e0a40a584618b/1621992068827/User+Flow2.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b6892c222fe13c4151ea54/1622575416036/Android.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6046fecadc57a3145dd92b92/1615265496804/Hype.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b59dc3be5ecf21b3770afa/1622515183275/Sketches.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b686c82633304b416e1593/1622574803604/Typography.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/604701013472c2631692795b/1615266057579/Greenhouse+top.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60482c8fb081e82e2b1797e6/1615342753807/GH+Solution.png Design - 03–The Solution Below are the final screens for the improvements and additions made to the app prior to launch for the MVP. The ability to join or sign in, creating more hype, improvements made to the size selection, and modifications to the design system to make it more accessible. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/604042b73d8dfa0053843895/1614829504926/Screen+Shot+2021-03-03+at+9.07.44+PM.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b6412a177ef510d42d6592/1622556987306/Iterations_Hype.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6046fe3d3472c263169250d5/1615265355624/Product+Details.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/604827c9b081e82e2b171729/1615341529107/Iterations_size+selection.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b686a34ef57c11004fed44/1622574766787/Color+Palette.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b686400fe1a627a30b60db/1622574683626/UI+Components.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/5fecdbcca6a0ae63d6819196/1614829504901/Awards.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6090af909fc5811aba54f15d/1620094870958/Wireframes2.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b640bcf7d1b00a268d68fd/1622556873581/Accessibility.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/607f1ed7830b8d725998d1fe/1618943714559/Account+Creation+%26+Sign+in.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60b5c0aee69ed00778a6e2ec/1622524102699/Background2.png Design - 01–Background The client is a leader in the sports casual market and wanted to launch an app targeting millennials revolved around creating hype for sneakerheads. This would consist of limited-quantity product releases from collaborations with creators, focusing on the stories behind the creators and products. The goal is to create disruption and bring new products to the market much quicker. My role was to improve certain parts of the experience, design version 1 of the account creation, and conduct design reviews with developers. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/5907646dbebafb87ca432754/1493656701566/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/590764b33a0411c14af7d3f3/1493656772696/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602c7b17014f732b26a43891/1613527907628/Process.png Design - 01–Getting started Repainting Wildlife is a concept for helping students understand that as species and habitats are being erased, there is an opportunity for humans to make a difference. The Repainting Wildlife Endangered Species kit will educate students on the human-caused factors for endangerment and extinction, and provide the tools for them to spread awareness and take action. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602dc025ff40a83e79178b98/1613611061277/Frame+1979.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602dc03b607d78464395cc82/1613611078283/Rectangle+5.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602dbfc868a24c16181ea7c1/1613610970573/Frame+1984.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59025683893fc061e40bc3f1/1493325449461/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602c801e06ab430190520980/1613529135581/Audience.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/603dc383a9c0b96ffbfd559e/1614660495821/IMG_2552.JPG Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602c87ddf7ae5b4d6bb913f1/1613531125119/Frame+1989.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602c7e651fd7500072e4903d/1613528693996/Rectangle+1.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024ccb2994ca357414e0da/1493322966495/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024d02e3df28abfad744fd/1493323038351/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024da8a5790a07c3f88ebe/1493323186140/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/5902493c20099e0324722ead/1493322052845/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602c80fbb8e6443d7b3651ce/1613529355058/Human+Caused.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602dbfabc09eea7cd3cfedac/1613610942172/Frame+1981.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024c12c534a5dc69398605/1493322781312/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602c89d543376a3c86aba82a/1613531644596/Solution.png Design - 05–The Solution The solution is an Endangered Species kit that includes learning tools and action items for students to get involved. The learning tools are used to create empathy to show the importance and urgency of helping endangered species. The actionable tools shows students ways to adapt their every-day lives to live a more sustainable life in order to make a difference in the long run. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024d3fe58c62227ce8ccd7/1493323083984/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/5a54185353450a6b3697dd75/1515460709046/tigerss2.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/5a54183f53450a6b3697d9e6/1515460683168/tigerss.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/5a5417f971c10b117ee561e6/1515460671623/tiger+cub2.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/5a5417860d929799252300ab/1515460542255/Big_Tiger_Cub3.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/5a5417208165f57dfd1274d1/1515460412665/african-elephant_thumb.ngsversion.1474903828139.adapt.1900.1.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/5a54164b9140b7f2660b07d4/1515460182303/IMG_2552+2.JPG Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/590257739f7456775fda265c/1493325717747/IMG_0346.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/5902576915cf7d2d7c89727a/1493325717730/IMG_0372.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/5902575fd1758e91c2f4c129/1493325717797/IMG_0374.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/59025750ebbd1a94b41a651c/1493325653807/IMG_0345.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/59025748440243e24173ef3e/1493325717766/IMG_0366.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/5902573be58c62227ce9834b/1493325717758/IMG_0349.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/590257319f7456775fda209d/59025731bf629a8bb2ff1494/1493325626204/IMG_0362.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024c99725e25e24aebee49/1493322914866/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024c33725e25e24aebe7c3/1493322859211/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024cb6e3df28abfad73ecf/1493322944309/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024cdf37c581a5bb16410c/1493322987617/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024bb915d5db43a1b841ab/1493322689524/IMG_0392.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602dc06b855fc5303347d8be/1613611131669/Frame+1980.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024d7437c581a5bb164b12/1493323135700/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024d8a15d5db43a1b8621d/1493323160178/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602c7b70a026094c83cbb46d/1613527945254/Process2.png Design - 02–The Problem Since 1996, it’s been calculated that around 3,000 animals become extinct each year, and almost 11,000 are currently on the endangered list. Extinction is a natural process, but conservationists believe that it is happening up to 10,000 times faster than normal because of human actions. By destroying habitats, illegally capturing and killing animals, and polluting the oceans, humanity threatens the balance of our world and the future of these magnificent creatures. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/590248c437c581a5bb15f87d/1493321934922/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602dc00248173e7b25ed1a49/1613611035663/Frame+1978.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/590258b2440243e241740954/1493326012303/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602c83d65405054c4f8441cd/1613530085576/Visual.png Design - 04–Visual Design After gathering all my research, I determined a target audience and began iterating on solutions. I decided to design a book that was both educational and sparked action, to get the students inspired to do something about the problem. I began experimenting with imagery, iconography, mood boards, color palettes, and an overall look and feel. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602dbfe1b2512177587ed62f/1613610997050/Frame+1985.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024c819f7456775fd950c0/1493322892112/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/590254c5b8a79b97fcb4b736/1493325009532/Portfolio1.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024bead1758e30720be7eb/1493322741246/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024b94725e25e24aebdcaf/1493322653752/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541fcb419202695f3aea5f/1515462618773/images+for+process+book25.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541ee3652deace1b5ca511/1515462596701/images+for+process+book24.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541edec83025f265c095be/1515462596699/images+for+process+book23.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541ed8ec212dd40abcdf70/1515462596804/images+for+process+book22.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541ed08165f57dfd13cc7b/1515462365886/images+for+process+book21.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541ec9c83025f265c091eb/1515462596701/images+for+process+book20.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541de7e4966b16d14d0c9e/1515462596706/images+for+process+book19.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541ddd8165f57dfd13a0d1/1515462596701/images+for+process+book18.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541dd471c10b117ee66709/1515462114183/images+for+process+book17.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541dcdf9619a1f6d5d53ee/1515462596689/images+for+process+book16.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541db453450a6b3698c8d2/1515462596676/images+for+process+book15.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541d93f9619a1f6d5d49d6/1515462596675/images+for+process+book14.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541d8ec83025f265c0587b/1515462596560/images+for+process+book13.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541cec53450a6b3698a468/1515462596561/images+for+process+book12.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541ce58165f57dfd1373b0/1515462596568/images+for+process+book11.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541cdcc83025f265c03953/1515462596576/images+for+process+book10.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541cd5419202695f3a63be/1515461858541/images+for+process+book9.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541cd18165f57dfd137035/1515462596560/images+for+process+book8.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541cb5f9619a1f6d5d227b/1515462596549/images+for+process+book7.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541caec83025f265c031dd/1515462596556/images+for+process+book6.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541c9e419202695f3a5a7c/1515462596550/images+for+process+book5.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541c958165f57dfd1365e1/1515461796113/images+for+process+book4.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541c8eec212dd40abc782a/1515461794543/images+for+process+book3.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a541c8908522929292d6286/1515461800593/images+for+process+book2.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/5a54199c8165f57dfd12e43b/5a54199c9140b7f2660b98bd/1515461031963/images+for+process+book.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/590764591e5b6c7f60aa4cd7/1493656677448/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602c7f46d39c1d1154c23e41/1613528911083/New.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024bd5c534a5dc693981c3/1493322719955/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024dba579fb3d7e37971f4/1493323218259/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/59024d56579fb3d7e3796b5d/1493323109601/ Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602c7f9c4ee96901deb63f0c/1613529006067/Process3.png Design - 03–Research & Findings In order to determine a solution, I talked to conservationists at the Cincinnati Zoo, as well as researched by reading books and searching the internet. This helped me narrow down a target audience and discover the main topics to be covered in my solution. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602dc051929f371bb5b7cc0c/1613611100614/Process+New13.jpg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/5fe9fc1348c30047e660cb21/1609169946005/Repainting+Wildlife+Thumbnail.jpeg Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/603da14c0f3eaa5b55c7b019/1614651735140/Homepage5.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6047004ba974bc2694d72449/1615265877919/Greenhouse2.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60918cb7bae91a0c836fc394/1620151486667/Product+Page_Cover.png Design https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60918e6228c9703e0e54e0ba/1620151919534/Communities+Cover.png Design 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urgent care. Going to the ER when it is not necessary, fills up space and expertise in the ER that could be used for life-threatening cases, and costs everyone (the patient, health insurance companies, etc.) more money. The Opportunity To create digital “interventions” via different platforms (i.e. health insurance apps) that gives members or patients insights into other, and better, options than the Emergency Room in non-life-threatening situations. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/601728c398eb617ad7c46e37/1613609443901/Solution.png Health Interventions https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6025f16862b632180e3d72f5/1613609443898/Solution.png Health Interventions - 03–The Solution Interventions There are 3 overlay interventions for the 3 use cases: Selecting a PCP, finding an Urgent Care, or scheduling Telehealth. These would appear after the user logs into their health insurance app, if they are in the “top 1%” of risk scores. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6025eeaa2445f77a78f72ee7/1613609443894/Exploration.png Health Interventions https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6025f0432461e3396d986e21/1613609443886/Exploration+Main.png Health Interventions - 02–Exploration The AI Company and our company worked together to pitch this idea to a specific health insurance provider. Our testing and data is based off of their members in order to measure success. End Goal The end goal is to reduce the cost of care. Short-Term Goals Getting the user to read the interventions and make steps towards taking action. Whether that’s selecting a PCP, going to Urgent Care, or setting up an appointment on Telehealth. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/601734a3cf4b097cfcb58114/1613609443905/PCP+Flow.png Health Interventions https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6025eb7d2461e3396d980cb8/1613609443879/CogScale+Hero2.png Health Interventions https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/60172f36264e0108023e9025/1613609443891/CogScale+Interventions+2.png Health Interventions https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/6023542c281fba23d0a441f8/1613609443873/CogScale+Hero.png Health Interventions http://kristinrohrkasse.com/contact-york daily 0.75 2021-02-10 http://kristinrohrkasse.com/health-interventions-1 daily 0.75 2021-02-18 https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602db9e381ab852803b52563/1612133567616/PCP+Flow.png Health Interventions (Copy) https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602db9e381ab852803b52557/1612132184120/CogScale+Interventions+2.png Health Interventions (Copy) https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602db9e381ab852803b5255a/1613098682071/Exploration.png Health Interventions (Copy) https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602db9e381ab852803b5254e/1613097871085/CogScale+Hero2.png Health Interventions (Copy) https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602db9e381ab852803b52551/1609962608961/ER.png Health Interventions (Copy) - 01–Getting Started The Challenge Nearly half of patients who visit an Emergency Room, could be managed by a primary care physician or urgent care. Going to the ER when it is not necessary, fills up space and expertise in the ER that could be used for life-threatening cases, and costs everyone (the patient, health insurance companies, etc.) more money. The Opportunity To create digital “interventions” via different platforms (i.e. health insurance apps) that gives members or patients insights into other, and better, options than the Emergency Room in non-life-threatening situations. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602db9e381ab852803b52554/1613099090415/Exploration+Main.png Health Interventions (Copy) - 02–Exploration The AI Company and our company worked together to pitch this idea to a specific health insurance provider. Our testing and data is based off of their members in order to measure success. End Goal The end goal is to reduce the cost of care. Short-Term Goals Getting the user to read the interventions and make steps towards taking action. Whether that’s selecting a PCP, going to Urgent Care, or setting up an appointment on Telehealth. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602db9e381ab852803b52560/1612130535289/Solution.png Health Interventions (Copy) https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602db9e381ab852803b5255d/1613099391774/Solution.png Health Interventions (Copy) - 03–The Solution Interventions There are 3 overlay interventions for the 3 use cases: Selecting a PCP, finding an Urgent Care, or scheduling Telehealth. These would appear after the user logs into their health insurance app, if they are in the “top 1%” of risk scores. https://static1.squarespace.com/static/51d1a5ace4b0e0d9c6b86ed4/t/602db9e381ab852803b5254b/1612928055704/CogScale+Hero.png Health Interventions (Copy)