2017 Holiday Concept
Category Gift Guide pages, Product Gift Guide page, Homepage Module, Photography Direction, Abandonment Module
For the holiday season, we created gift guides that showcase our "Best of the Best" products for different categories. For this project, I led the creative direction and all design initiatives. This included a word mark, gift guide pages for desktop, tablet, and mobile, a new homepage re-design to promote the gift guides, and all photography direction. For the photography portion, I helped source all products and branding, and styled the shoots.