2017 Holiday Concept

Category Gift Guide pages, Product Gift Guide page, Homepage Module, Photography Direction, Abandonment Module

For the holiday season, we created gift guides that showcase our "Best of the Best" products for different categories. For this project, I led the creative direction and all design initiatives. This included a word mark, gift guide pages for desktop, tablet, and mobile, a new homepage re-design to promote the gift guides, and all photography direction. For the photography portion, I helped source all products and branding, and styled the shoots.

 
 
Gift Guide Logo@2x.jpg
 
 
Mood Boards_Holiday.jpg
 
 
Mood Boards_Holiday2.jpg
 
 

Holiday Homepage 2017

Homepage Module

Holiday Mockup.jpg
 
 
 
2018-01-03 20_01_08.gif
 

Photography Direction

HealthNut_Homepage@2x.jpg
CoffeeAddict_Homepage@2x.jpg
CraftyPerson_Homepage@2x.jpg
Workaholic-Intellectual-Office_Homepage@2x.jpg
WorldTraveler_Homepage.jpg
MovieBuff_Homepage.jpg
DesignMaven_Homepage@2x.jpg
OutdoorAdventurer_Homepage@2x.jpg
BeautyAddict_Homepage@2x.jpg
HandyPerson-Tools_Homepage@2x.jpg
 

Holiday Category page

Category page_Desktop Copy.jpg

Holiday Product page

Holiday Guide_Desktop_Expanded Copy 3.jpg
 

Abandonment Module

responsive-showcase-mockup.jpg

Process Work & Behind the Scenes